When cooking there is often an ingredient that MUST be included or the recipe falls apart. For example, one of my daughters insists that absolutely everything must include salt while the other leans more toward garlic. I used to have a glazed meatloaf recipe that I really loved until my dog ate the recipe, but that’s another story. The glazed meatloaf was nothing without ground mustard and brown sugar, and I have never found a meatloaf recipe that I liked as well.
Clueless about content creation? Writing content can cause bloggers a ton of stress. Sometimes everything comes together while other times….well, not so much.
On a good day, creating content can seem effortless. Words flow, the birds are tweeting happily, the sun is shining…you get the idea. Then there are the bad days. You sit staring into space, unable to come up with a single idea. On those days when you don’t have a single idea, where do you turn?
Creating content is the heart of an online business. The good news is every idea that you come up with can be used in multiple ways. This is known as repurposing content.
A certain degree of creativity is required in order to repurpose content. There is more to it than cutting and pasting the words in a different order. In essence you have to boil down your content to a single idea and build on that idea all over again. It’s like extracting a seed from a thriving plant.
What is the difference between content writing and copywriting? There is kind of a gray area between the two. All blogs and websites require content, but they don’t always need skilled copywriting. Creation of content can be done for informative or educational purposes only. In many cases, content creation is also done for marketing purposes which requires copywriting skill. In other words, most bloggers are providing information, but they are also trying to make money.
What is Copywriting?