Putting Up a LinkedIn Profile

Posted November 3rd, 2013 by Val and filed in Uncategorized
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LinkedIn(リンクトイン)_028I have been told that having a LinkedIn profile is a very effective form of passive marketing. Up to now I haven’t followed through with taking this step, but I decided to take the plunge today.

One thing that has been holding me back from completing my LinkedIn profile is the fact that I have a full-time day job. I wasn’t sure how to go about marketing myself as a writer without talking about the fact that I write on the side of a day job. I don’t want to list my day job because that is not the industry that I want to stay in.

In consulting with people in forums, the general consensus is that a lot of people moonlight and that there isn’t anything wrong with creating a profile based exclusively on my writing. So that is what I am going to do.

Here are the other steps needed to complete a LinkedIn profile:

Profile Photo

The profile photo should be a professional head shot of you. It shouldn’t be a picture of you in a bikini or throwing back shots or dressed in a Halloween costume. I have uploaded the photo that I use most often on the web.


Keywords should be kept in mind when crafting a headline. The profile will default to your current job title, but you can edit it to include keywords that people might be searching for. I have used the words freelance copywriter and web content writer in my headline. The good news is that anything I put on my profile today can be edited at any time.


Start your summary with “My name is…” and follow that with a description of the services you offer. Again, keep keywords in mind and focus on what you have to offer that will solve problems for other people. Let people know how they can get in touch with you by including an email address.


The experience section should include at least your two most recent jobs and include a fair amount of detail. It’s helpful to describe why you were good at this job and you might want to include a bulleted list of accomplishments.

You should also add items under the skills/expertise section. LinkedIn allows you to add up to 50 items in this section.

Once these sections have been completed, you have finished the most important sections for getting you noticed on LinkedIn. Congratulations!

There are smaller sections that you can choose to complete for including optional information such as education, organizations you belong to, volunteer experience, etc. This information can be added as you put up your profile, or it can be added/edited later.

The important thing is to get a LinkedIn profile completed including the most important sections if you’re like me and have been putting it off. Once you put your mind to it, your profile can be completed in about an hour, and it can be edited and improved at any time.

I’d love to hear any feedback you have on LinkedIn, and I’d love to connect with you!


photo by: TAKA@P.P.R.S
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