Free Report: Cheat Sheet For Writing Headlines

Posted July 9th, 2013 by Val and filed in Copywriting, Free Stuff

Read the Sparknotes

Learning to write headlines is one of the most important aspects of learning to write effective copy. Some copywriters believe that 80% of their writing time on any given project should be spent perfecting the headline.

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photo by: kevin dooley

How to Practice Writing Daily

Posted May 25th, 2013 by Val and filed in Copywriting, Getting Started, Productivity, Writing Motivation
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Two girls exercising (one doing a push-up here) and walking their dogs at Cayucos State Beach two-girls-exercising-cayucos-beach1The best way to improve your writing is to be consistent about writing every day. Like any skill, the more you write, the better you get at it.

It’s kind of like doing pushups. If you’re very out of shape, on the first day you try to exercise, you probably can’t do very many pushups. But if you persist in making the effort every day to do pushups; if you keep challenging yourself every single day you will be amazed how much easier it gets after just a few days of consistent practice.

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photo by: mikebaird

The Number That Will Transform Your Writing

Posted February 3rd, 2013 by Val and filed in Business Writing, Copywriting, Free Stuff, SEO
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What is the most important number for writers? It’s certainly not a combination of numbers that randomly win the lottery. It’s not the number on the scale, the number of kids you have or the number of jobs you’ve had before you become a writer.

The most important number for writers is ONE.

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Work Smarter in 2013

Posted January 1st, 2013 by Val and filed in Copywriting, Getting Started
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The New Year brings with it a tendency to want to set goals. Some people call them “resolutions” while others shy from the word. Even those who shy away from New Year’s Resolutions probably have some changes to their game plan in the back of their minds.
Happy New Year 2013
Flickr photo by Mark Kens

I liked what Carol Tice said in her post “Get Inspired! My Mentors’ New Year’s Resolutions for Freelancers”. She said she is ready to give up working 8 to midnight and weekends.

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Is Your Intention to Be a Copywriter?

Posted October 3rd, 2012 by Val and filed in Copywriting, Getting Started, Writing Motivation
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Is it your intention to be a freelance copywriter? Do you dream of working when you want to, writing in your pajamas, free of alarm clocks and maddening commutes?

There’s a pretty big difference between having an intention and having a vague dream or fantasy. The word “intention” is defined by Dictionary.com as “an act or instance of determining mentally upon some action or result.”

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3 Paths to Becoming a Six Figure Writer

Posted October 2nd, 2012 by Val and filed in Copywriting, Getting Started, Make Money Writing, Make Six Figures
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It’s no secret that I’m on a journey to become a six-figure writer. I have spent a good amount of time mingling with other writers and gradually learning from those who are making it. What types of writing can lead to a six-figure or better income?

Copywriting

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The Many Fears of Freelance Copywriters

Posted September 23rd, 2012 by Val and filed in Copywriting, Writing Motivation
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Most new freelance copywriters have one thing in common, and it isn’t necessarily a good thing. Among a host of other negative emotions, they are often crippled by fear.

I don’t choose the word fear loosely. If there is one thing that leaves writers stuck more than any other one thing, it is the emotion of fear.

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Attaining a Copywriting Career

Posted July 17th, 2012 by Val and filed in Copywriting, Getting Started
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What are the steps required to attain a copywriting career? We’d all like to think that we can just decide to become a copywriter and wake up the next day making six figures. But like all worthwhile goals, attaining a copywriting career requires hard work and commitment.

I read a great article today by Sean McCool called “Apprentice Yourself as a Copywriter”. Mr. McCool points out that everyone has to start somewhere.

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What Every Direct Response Copywriter Needs to Know

Posted July 15th, 2012 by Val and filed in Copywriting
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A direct response copywriter is a writer who aims to persuade readers to respond in a particular way. Successful copywriters use words as the tools that get an immediate, measurable response. This is not as easy as it looks.

There are 3 things every direct response copywriter needs to know.

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3 Approaches to Copywriting Training

Posted July 8th, 2012 by Val and filed in Copywriting, Getting Started
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Copywriting training can change your life. Copywriting – the art of writing to sell – is probably the most lucrative form of writing (unless of course you have in you a series of bestselling books-that-can-become-blockbuster-movies such as Twilight or Harry Potter). Earning an annual salary of six figures or higher is very realistic if you master copywriting.

Where can you get trained to become a copywriter?

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